Genevieve Phelan is a writer and publicist living in Melbourne. Her words have been published in the likes of Urban List, Vogue, Elle, Broadsheet, Harper’s Bazaar, Body + Soul and she’s also the resident Lifestyle & Careers Columnist at Fashion Journal. Gen’s writing has covered food, wine, lifestyle and fashion stories for over seven years as a freelancer. Her publicity clientele spans a similar mix, recently featuring hospitality brands such as Carlton United Breweries and Zonzo Estate in the Yarra Valley. Straddling both worlds of PR and editorial work, Gen has forged connections on either side of the proverbial industry ‘fence’. This has allowed her to deeply understand what a publicist requires from a writer and vice versa.